This project was a collaboration between myself and the team at Socasual.
We were tasked with coming up creative for the Florida Apartments Association's annual conference.
The theme given was 'Illuminate' and the goal was to give it a cool Miami vibe, as seen in the moodboard.
One of the unique challenges with this project was the high resolution and length required. With main 2xHD wide screen in centre and 2 full HD screens to the sides, it was important to come up with a design that would look good, but also be efficient enough to render long loops of.
